Kindly refer to the following link(s):
Should Muslims call themselves 'salafi'?
Should we call ourselves 'Salafis'?
Difference between Ahlu Sunnah Wal Jamah & The Salaf?
Why call oneself Salafi Ahle Hadees Sunni when Prophet Sahaba called themselves Muslim
Are the True Salafis Fundamentalists and Extremists?
Sheikh Assim Al Hakeem Refuted By Sheikh So & So?